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Guaranty Trust Bank is a friendly brand that truly cares and this permeates through every sphere of our business. We have a value system that is hinged on professionalism, ethics, integrity, and superior customer service. We maintain a culture of excellence and go to great lengths to actualise the popular phrase: The Customer Is King.

Our style of operation, staff conduct and service delivery models are built on 8 core principles aptly dubbed: The Orange Rules, in line with the Bank’s vibrant Orange corporate colour.

Why Orange?

  • It is a joyous colour
  • Frees and releases emotion
  • Evokes a feeling of warmth
  • Demands attention
  • Stimulates the mind
  • Orange indicates a person who is sociable and loves to be in the company of others.
  • A person who has loads of energy, exciting and fun to be with.
  • Orange relates to a person who has great practical-hands on-skills.
  • Orange personalities are friendly, ready smile, respond positively and fluent if not profound in speech. They are good-natured and gregarious and do not like to be left alone.

Cultural Code - TOGETHER

Here at Guaranty Trust Bank, our culture are the values that we live by. These values keep us focused on our purpose of becoming Africa's leading financial services institution.

T- Trust

O - Openness

G - Guidance

E- Exceptionality

T - Think Critically

H- Hard work

E - Ethics

R - Respect


1
Respect Everyone
CULTURE CODE 1
Treating one another with dignity, kindness, and empathy; creating a healthy and safe working environment.
2
Put Ethics over everything
CULTURE CODE 2
Doing what we say we will do and having the courage to always do the right thing.
3
Work Hard
CULTURE CODE 3
Understanding that we are best when everyone does their best and empowering our people to take responsibility.
4
Think Critically
CULTURE CODE 4
Never settling for the obvious and having an inextinguishable passion for exploring new ideas and creating new solutions.
5
Be Exceptional
CULTURE CODE 5
Working, and delivering at a standard that is way above normal and better than what anyone else has imagined.
6
Guide Each Other
CULTURE CODE 6
Continuously leveraging our wealth of talent, experience, and expertise to guide our people and shorten the learning curve.
7
Stay Open
CULTURE CODE 7
Empower our people to express themselves and welcoming all constructive views, no matter how contrary.
8
Stand in Trust
CULTURE CODE 8
Trust is the foundation of our success. Our customers trust us every single day and at every interaction. We trust in ourselves and in one another.

Staff Conduct

The directors of Guaranty Trust Bank (UK) Limited require that all our staff abide by the Conduct Rule set down by FCA:

  • Rule 1: You must act with integrity
  • Rule 2: You must act with due skill, care and diligence.
  • Rule 3: You must be open and cooperative with FCA, the PRA and other regulators.
  • Rule 4: You must pay due regards to the interests of customers and treat them fairly.
  • Rule 5: You must observe proper standards of market conduct.
  • Rule 6: You must act to deliver good outcomes for retail customers

Should you feel that any member of our staff has not met any of these standards, then please let us know at: [email protected].